NATALIE

DOMINGUEZ

MARKETING CREATRESS

GROWTH + AFFILIATE MANAGEMENT

BRAND MANAGEMENT

SOCIAL MEDIA + CONTENT CREATION

COMMUNICATIONS + GRAPHIC DESIGN

I was born an artist, my eternal essence intertwined with the vibrant hues of creation. Professionally, working in marketing has allowed my creativity to weave a web of unique skills and experiences across a diverse array of industries. From growth and affiliate management, to social media management + content creation, to graphic design, my fondness for stewarding a symphony of communications through telling a brand’s story in every sector I excel in has become my greatest career motivation.

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GROWTH, CRM,

& AFFILIATE MARKETING

Growth marketing and CRM go hand-in-hand, and they are two marketing responsibilities I find of paramount importance. A brand cannot seek to flourish or find longevity without building and maintaining an excellent relationship in their customer base. Whether it is a B2B, D2C, SaaS, or a non-profit brand, I have aided in fostering a transparent, people-first community-brand dynamic. Affiliate marketing came to me by happenstance after a former teammate suddenly vacated their position, and it sparked a newfound passion in me! Sourcing talent, crafting their campaigns, and witnessing how they embody the brand with their output inspired me so much that I embraced accepting brand ambassadorships for my own personal social media as well. I have curated a list of exemplary partners in my career, one I take with me going forward.

Toolkit: Grin, Rakuten, Shopify, HubSpot, Impact, Tessitura

SOCIAL MEDIA

CONTENT CREATION

Creating content is where I feel my unique creative perspective truly shines. From sculpting a concept out of the messaging of a campaign, to drafting storyboards, to the filming and post-production, each step scratches my “artist itch”. There is something about the magic of witnessing an idea materialize into compelling, fruitful content right before your eyes that never fails to enchant me. My content creation skills include copywriting, graphic design, project management, videography, photography, and any digital asset generation needed to resolve the story at hand.

Content Creation Toolkit:

Adobe Creative Suite, Meta, TikTok, YouTube, WordPress, Canva, Typeform, Audacity, GoogleTrends, PinterestTrends

Project Management toolkit*:

Asana, Trello, HubSpot

*Fun fact: I LOVE project management and its software! I am always willing and ready to learn new ones!

COMMUNICATIONS

In my earliest memories, I often liken writing to my first love. Since the dawn of my existence, a fondness for crafting stories, building narratives, and articulating my reflections through essays has thrived within me. English was my beacon of hope in grade school, because the assignments were not just petty busywork, but pockets of imagination within which I could divulge. As I experienced life more, I realized the enchantment of storytelling actually laid within the art of connection. Communication is the sacred thread that binds humanity together, and the need to do it is part of what reminds us of that. This notion implored me to pursue behavioral science in college as well as apparel marketing, and I strongly feel that this dual wisdom has been my compass, guiding me to redefine marketing’s effect in each role I’ve held. In all of them, it is the audiences I am connecting with that I find interest in the most. Marketing, at its core, is storytelling, tailored to echo a brand’s message. Marketing exists in a perfectly curated unfurling of stories, and there is something so inspiring about that.

Specialties: Public relations, advertising, email marketing, social media

Toolkit: GoogleSuite, HubSpot, Shopify, MailChimp, WordPress, Squarespace, Klaviyo

GRAPHIC

DESIGN

Below are selected samples of some of my favorite assets to design. My go-to toolkit for digital artwork is always Adobe CS, but I do frequently use Canva and in-app editing tools when it comes to Instagram and TikTok if the content being created is better suited for it.

PRODUCT SPEC SHEETS

Brand: Key Print Co.

Responsibilities: Concept, Design, Tech Sketches, Copywriting,

EMAIL MARKETING

Brand: Key Print Co. (one sample of a design used, new designs made weekly in my time at this brand)

Responsibilites: Concept, Weekly Construction, Design, Copywriting, CRM

BENEFITS SHEETS

Brand: Key Print Co.

Responsibilities: Concept, Design, Product Photography

BRAND IDENTITY BUILD

Brand: Key Print Co.

Project: Build a brand kit with logo, colors, style guide, etc. and generate corresponding assets related to the kit.

PRODUCT PHOTOGRAPHY

Brand: Key Print Co.

Project: Creating interesting flat lays and stylized product photos to use on brand website, social media, etc.

APPAREL DESIGN

Brand: Key Print Co.

Responsibilities: Design interesting, trending, relatable graphics to be printed on apparel for product demonstrations, social media, merchandise designs, etc.

PRINT ADVERTISEMENT

Brand: Balboa Park Explorer

Campaign: Summer campaign with messaging to visit Balboa Park in San Diego, CA and get the most value out of your trip with the Balboa Park Explorer Pass.

Artwork restoration to apparel design

Brand: Key Print Co.

Project: Creating graphics from vintage artwork archives into a digital format to be printed on apparel.

Graphic design for merchandise + apparel

Brand: Key Print Co.

Use: To be printed on hats, face masks, bags, and other accessories as exclusive merchandise for a third-party client

COPYWRITING

Brand Website Landing Pages: Product Page

Brand: Key Print Co

Project Scope: responsible for writing all copy for each product page, product photography (image shown), and website management

Brand Website Landing Pages: Product Page

Brand: Key Print Co

Project Scope: responsible for writing all copy for each product page, product photography (image shown), and website management

Email Marketing Campaigns

Brand: Key Print Co

Project Scope: responsible for campaign development, writing all email copy, and generating all graphics and images. I have chosen the two last examples before I left the role, but there are many more I can pull for view if needed. I was responsible for all email marketing campaigns from 2021 - 2022 with Key Print Co.

Email Marketing Campaigns

Brand: Key Print Co

Project Scope: responsible for campaign development, writing all email copy, and generating all graphics and images. I have chosen the two last examples before I left the role, but there are many more I can pull for view if needed. I was responsible for all email marketing campaigns from 2021 - 2022 with Key Print Co.

CONTENT CREATION

Social Media Content for Instagram: In-Feed Static Posts

Brand: Ceremonia

Content creation for a previous brand I have worked with of my weekly hair routine, highlighting benefits of each product in a succinct, approachable way for social media that still matched my own posting style

YouTube Video Production

Brand: Key Print Co

Project Scope: responsible for writing each video script and storyboarding shots for filming, filming the video, editing the video, creating the thumbnail, and upload. As you will see, I am also the one printing in several videos while also filming. These are just some of my favorite uploads I worked on, but I produced every video from January 8th, 2021, to April 15th 2022.

Click each thumbnail to view the full video.

PHOTOGRAPHY WORK

A smattering of some of my favorite captures

Captured with film

Captured with film

EDUCATION IS AN EVERLASTING JOURNEY

My professional one began here...

Education

  • California State Polytechnic University, Pomona, CA - Class of 2020
    • Apparel Merchandising & Management
    • Behavioral Science
  • Palomar College, San Marcos, CA - Class of 2018
    • Fashion Merchandising
    • Behavioral Studies

To be a part of bringing one's vision to reality-- I can't think of a more fulfilling outlet for my creativity to thrive.

FREELANCE

Have an Idea? Let's Talk!

Above all, I believe art should always be accessible for both the creator and the consumer-- no matter your financial situation. I am happy and delighted to work within your budget, it is a privilege to share my art with you. I am open to all kinds of freelance work, so long as it is not a conflict of interest with my current employer. No idea is too small, just send me an email and we'll chat!

LET’S GET IN TOUCH!

HOME BASE

North Park, San Diego 92105

Phone

(760) 975-8981

Email

njdominguez.creative@gmail.com

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